Originally posted on Variety:
In a good sign for Showtime, its new drama “Masters of Sex” edged up in the ratings in its second week even though its “Homeland” lead-in was down slightly.
According to Nielsen’s Live+same day estimates, the 9 p.m. telecast of “Homeland” averaged 1.83 million viewers Sunday night — a dip of 4% for its third-season premiere of the previous week. Counting its quickie repeat, its tally for the night of 2.5 million is down a bit from last year’s 2.6 million on its premiere Sunday.
“Masters of Sex” followed at 10 with about 1.1 million viewers, up from the 1 million who tuned in for its series debut one week earlier. Counting its second airing late Sunday, “Sex” drew 1.5 million for the night, up from last week’s 1.4 million.